About
MOTHER CITY FISH

At Mother City Fish, we’re on a mission to make sustainability a way of life.

Our seafood isn’t just any catch of the day – it’s a carefully curated selection that comes with a splash of responsibility. We’ve teamed up with suppliers certified by WWF-SASSI and the Hake Longline Association (SAHLLA) to ensure our seafood is reeling in the right way.

Besides the provenance of our seafood, we also care passionately about healthy, wholesome foods that are locally produced.  You’ll see these values shine through in all the products across our shop.

REELING IN THE RIGHT WAY

The Catch of the Day

Our menu boasts some real ocean stars. But here’s the twist – every fish on our list is caught using methods like longline, rod-and-reel or handline.
These methods are like the VIP pass to sustainable seafood!

Less is More

What’s the secret sauce? These fishing methods minimise bycatch, keep our carbon footprint in check, and give marine environments a high-five. No drag-netting or demersal trawling here – just responsible, sustainable fishing that’s as eco-friendly as it gets.

Casting a Wide Net

Our supplier’s South African West Coast adventure from Agulhas to Namibia brings us deep water hake and kingklip, obtained by venturing 30 nautical miles offshore. In the scenic Atlantic Ocean between Struisbaai and Yzerfontein, we use rod and reel to catch Yellowfin Tuna, Yellowtail, and Swordfish.

Ren’s story

 “I found that there was a gaping hole in the market for good quality, sustainably sourced fresh fish in Cape Town”

“I live with my family in Newlands and operate Mother City Fish from my home. I have been treating my auto-immune condition with nutrition rather than medication for more than 7 years, so top quality foods are non-negotiable.

When I started my “food as medicine” journey, I found that although it wasn’t that difficult to source organic vegetables and beautiful free range meats, there was a gaping hole in the market for good quality, sustainably sourced fresh fish in Cape Town.

In 2019, when I was introduced to a friend of a friend who owns a small export fishery, it was an Aha moment! At first, I just wanted to buy some fish for my family. But it was so good, I wanted to share it with everyone! 

So, the first little WhatsApp group was started and very soon, I had friends and family placing their orders.

The business grew quickly (mainly by word of mouth), especially during the pandemic in 2020, when people had the time to prioritise home cooking.

After the pandemic, it became clear that people were returning back to their busy normal lives and didn’t have that much time for cooking from scratch – enter our Made by MCF range!

We love preparing this frozen range of homemade products for our customers, mainly using the amazing seafood we have readily available.”

What OUR CUSTOMERS Are Saying